Production Meeting 2: Artist Identity

We had a group meeting today to discuss the artist identity. With our chosen genre of Dubstep, it is often that the music is promoted, and not the artist, meaning that people will recognise a song but not necessarily know who made it. This is not what we want, as the aim of the project is to create a debut ARTIST, so we need to come up with a unique identity for our band.

To do this, we began by exploring what we know about other similar artists. I suggested that we do something similar to 'Chase and Status', who wear somewhat smart clothing when they perform.

We took this one stage further and said, 'well, what if we use the idea of 2 DJ's, but we make them wear full suits when they perform, to make them that bit more unique, and we'll dress them all in black'.

This then lead us to 'Daft Punk', who are a DJ duo that perform wearing masks, and we liked that idea of concealing their true identities. We considered glasses and hats to try and hide the faces, but then Chris our technician showed us the band 'Hollywood Undead', who all perform using unique masks that they made themselves, that reflect them in some way.

With the DJ's image forming, we felt that we needed something more, as the DJ's themselves could not sustain a music video alone. So we looked at another dubstep artist, 'Nero', who always perform with the same female singer, and use her in all their songs. And so we have chosen to include a stunning female lead singer that will sing the vocals of the song, whilst the DJ' mix the track.

With the stunning lead singer, and unique masks, we hope to create a unique band image that will be unlike anything seen before!