The music video for Nero's song Me And You has several intertextual references in. The video itself is based around a similar idea to the movie 'TRON', where a young male stumbles upon an old arcade machine, plays through the game, and is ultimately absorbed into the game world.
The first of these references being the 'MTA' logo when he begins the game, which looks rather similar to the SEGA logo.
The arcade machine also looks similar to the original TRON machine.
The song is also self-referencing, as we are shown 2 other songs by Nero - innocence and welcome reality.
The actual videogame that he plays also looks very similar to the classic Street Fighter game.
The intertextual references have been used to create a narrative, showing how the male protagonist progresses into the game world. Reality is represented in a somewhat surreal sense; right from the start we see the 3 strange looking people, with the 'Nero' glasses, and there are glitch effects edited into the video. Ultimately, reality is presented as a game in which we are just the players.
The intertextual references impact on the band image in a positive way, they give the band perhaps a slightly cool, retro feel, even though their music is more electronic and futuristic, like the TRON game. They add meaning to the text by creating something that the audience may be familiar with, and the audience may like this, as they can pick apart the video, noticing the different references.
This use of postmodernism could be a useful technique in our music videos, as it could allow us to reference real life people/places/events/etc. and allow us to build our narrative.
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