Evaluation Question 3

QUESTION:
WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

Introduction:
When considering our audience demographic, our primary age group was 16-24 year olds, males and females, because this is the age that has grown up with the discovery and development of dubstep, and is the age group that mostly goes clubbing and raving. Our secondary age group extends to 15-26, since dubstep is mostly limited to quite a young audience, however there is a niche market for the occasional 30+, and obviously appeals to fans of the dubstep genre.


In order to gather feedback from our audience, we held a screening in the Seward Studio at our school, where he received a huge turnout of over 100 people, both students and teachers, resulting in a variety of ages and genders and differing opinions. We then selected 10 people, and held a 'focus group', where we gave each a questionnaire and interviewed one in particular.


Influx Audience Screening from Adam Romo on Vimeo.

Audience Feedback Questionnaires:
Audience Feedback Group 1

Our Interview with Robbie Lardi, an 18 year old fan of dubstep:




Conclusion
Overall, I think our video has been well received by most people that have seen it, averaging a rating of 9/10. In general, most people would say that the performance is the best part of the video, because it has a gorgeous set up, and the characters of Red and Black are really intriguing, however, the narrative does work as well with the video.

One of the criticisms we received from multiple members of the audience, was that they felt there was an unequal balance in screen time between the DJ's and Cassie - they felt that they didn't see Red and Black as often, and wanted to see the DJ's more. This suggests to me that the image was well received by the audience - it was cool and enigmatic, ultimately having an appeal.

Our video definitely appealed to our target audience, as can be seen from our interview with Robbie (above). Being a member of the target audience, and a fan of the genre, he was able to be very critical of the video. From a more technical perspective, he said he felt like there was great progression from the beginning of the video, right up until the second drop, and then it just seemed like the first drop, there was a lack of progression. Therefore, given the opportunity to change something about my video, I would change the ending, and maybe further show how the DJ's take Cassie away.

A sequence that was liked (particularly by the female audience) was the overlay sequence in the bridge. This was interesting, because it was a combination of the narrative and performance strobe shots, suggesting that the audience liked the strobe footage, perhaps because it reflected the environment the music would be played in, such as a rave.

A particular result I found interesting was from a 29 year old female, who thought that video was fantastic, and was a great choice of music. She thought the persona's of Red and Black were brilliant, and that Cassie formed a great role model, and someone that she would aspire to be like. This proves our choice of secondary audience, and although we felt it would be mostly males up to the age of 30, we can now include a few females as well.

In conclusion, I think the video has been really well received, and the brief feedback I have received on the website and album cover is that it all works really well together, and looks really professional.