Evaluation Question 2

QUESTION:
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

Introduction
For my main product I produced a music video, showcasing my artist. As ancillary texts, I produced a debut album cover and a website to be the hub of our marketing campaign. All three products work together to promote one another through common themes and images, creating a unique artist identity and a recognisable house brand.

(Play the audio and view the accompanying images)

Evaluation Question 2 by mdcassidy

Conclusion
In conclusion, I believe my three texts work very well together, and they produce an effective combination. The website acts as the hub of the campaign, whilst the music video and album cover are born from this, and the masks of the DJ’s are what give the band its very unique identity. I think that cross-platform marketing is the key to a successful marketing campaign, and that synergy between the products will help promote all our products. The style, images and themes that our campaign conveys is very cool and underground, and would appeal to our youthful target audience, that like the club and rave scene.