After pitching our idea to the teachers on Friday, we received some mixed feedback. The majority of the idea was received well - they liked the artist image, the performance part of the music video, the ancillary tasks, the marketing and the audience demographics.
However, they part they disliked was the concept side of the video - they didn't think the audience would understand the idea we were trying to convey.
They suggested a new idea, a new narrative to the song. They suggested that throughout the video we follow a very repressed woman - someone who is a school teacher and doesn't enjoy her job, she doesn't have a boyfriend or a social life, and doesn't enjoy herself.
They suggested a science teacher (as a apparently they're the most repressed), and we would see her giving a lesson to her class, possibly doing an experiment, to establish who she is and her role in society.
She would then proceed to sit down at her computer and watch the performance of the band (on youtube, for example), gradually getting more into the music, and ultimately succumbing to the escapism and the abandonment of the genre. This would then be shown by her stripping out of her boring school dress (a lab and goggles perhaps), into a stunning, sexy dress that a girl would wear to a club, and proceeding to dance. The environment of the classroom would change, the students she was teaching would disappear, and she would just let loose. In terms of camerawork and editing, there would be a lot of close ups and slow-mo shots, capturing lots of small details.
The video would end with her coming back to reality, with all her students back in the classroom, staring at her with their jaws dropped. The two DJ's would then appear to save her, and take her away from her boring life so she can continue to live free.
We will need to consider casting as we'd need to find a girl that looks the part and feels confident enough to perform, but this seems like a great idea.
Voice Recording of Our Meeting:
Production Treatment Feedback by mdcassidy
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