My Music Video


My Album Cover

Click to view the INFLUX website

Sunday, 30 October 2011

Inspiration: Hollywood Undead


Hollywood Undead - Young

This is a great video that showcases the bands masks. They are a very striking feature, and the band perform in them, always hiding their identities, whilst still creating a unique and extremely recognisable image. The band have created a somewhat cult-following, as fans will often make their own masks and wear them to Hollywood Undead concerts.

I would hope to achieve a similar image with my DJ's, and hopefully get a similar following.

Thursday, 20 October 2011

Andrew Goodwin: To The Stars


Modestep - To The Stars (Break The Noize and The Autobots Remix)

1. Genre Characteristics
The genre of 'To The Stars' is Dubstep, and the video features many genre characteristics. There is very fast paced editing, cutting to the beat, and rapidly cutting to create a strobe-like effect, reflecting the environment in which the music would usually be played (0:30-0:40). There is also use of speed changes, with a lot of slow motion being used, particularly in shots of the band (0:40, 1:46-1:48). Many shots also appear to be shot with a fish-eye lens, to distort the footage and create an edgy, urban feel to the video, which is common in many dubstep videos.



2. Relationship between Lyrics and Visuals
There is disjuncture between the lyrics and the visuals, as the lyrics, 'Now that you've gone, to the stars, now that the storm has finally come' have absolutely no correlation to the visuals, as the performance is almost entirely performance based.

3. Relationship between Music and Visuals
There is a much stronger relationship between the music and the visuals, as the visuals are illustrative of the music, and amplify the drops and the fast beats in the music. When the music is of a slower pace, the visuals are cut slower, using more slow-mo, but as the music builds up and drops, the visuals reflect this, either through faster cutting, or more action within the shot. The structure of the music is also represented in the colour of the footage, as during the verse, the visuals are black and white, but as the music drops, it changes to colour, changing back to black and white when the verse comes back in (2:30-2:32).




4. Close-Ups of the artist and Star Image Motifs
There are many close ups of the artist; each member of the band is seen through beauty shots and close ups. The bands motif, a yellow smiley face with crossed eyes, is also seen throughout the video in a variety of ways.






5. Reference to the Notion of Looking
There is a reference to the notion of looking, because the audience in the video are watching the band perform, so there is a sense of watching and idolising the band.

6. Intertextual References
There are a few intertextual references. The video is self-referencing, featuring the actress from their previous music videos 'Feel Good' and 'Sunlight', and showing a t-shirt with the words 'Modestep make me Feel Good', which is again a reference to their song 'Feel Good' which has the lyrics 'The music makes me Feel Good'.




7. Performance, Narrative or Concept?
The video is very much performance driven, as it is almost entirely shots of the band performing at various venues and gigs, cutting to 'behind-the-scenes' footage sometimes, to create a sense of progression from gig to gig.

Friday, 14 October 2011

Treatment: Feedback from the Teachers

After pitching our idea to the teachers on Friday, we received some mixed feedback. The majority of the idea was received well - they liked the artist image, the performance part of the music video, the ancillary tasks, the marketing and the audience demographics.
However, they part they disliked was the concept side of the video - they didn't think the audience would understand the idea we were trying to convey.

They suggested a new idea, a new narrative to the song. They suggested that throughout the video we follow a very repressed woman - someone who is a school teacher and doesn't enjoy her job, she doesn't have a boyfriend or a social life, and doesn't enjoy herself.
They suggested a science teacher (as a apparently they're the most repressed), and we would see her giving a lesson to her class, possibly doing an experiment, to establish who she is and her role in society.
She would then proceed to sit down at her computer and watch the performance of the band (on youtube, for example), gradually getting more into the music, and ultimately succumbing to the escapism and the abandonment of the genre. This would then be shown by her stripping out of her boring school dress (a lab and goggles perhaps), into a stunning, sexy dress that a girl would wear to a club, and proceeding to dance. The environment of the classroom would change, the students she was teaching would disappear, and she would just let loose. In terms of camerawork and editing, there would be a lot of close ups and slow-mo shots, capturing lots of small details.
The video would end with her coming back to reality, with all her students back in the classroom, staring at her with their jaws dropped. The two DJ's would then appear to save her, and take her away from her boring life so she can continue to live free.

We will need to consider casting as we'd need to find a girl that looks the part and feels confident enough to perform, but this seems like a great idea.

Voice Recording of Our Meeting:

Production Treatment Feedback by mdcassidy

Tuesday, 11 October 2011

Treatment: Promises

THIS IS THE FINAL TREATMENT THAT WE HAVE CONSTRUCTED AND WILL PRESENT TO OUR TEACHERS IN A COUPLE OF DAYS

1. The Track
The track we have chosen to use for our music video project, is the song Promises by Nero (Remixed by Skrillex). The song belongs to the genre of Dubstep, a genre that has only very recently become popular. Due to its contemporary nature, there is not a huge range of existing music videos, allowing us to be very creative in what we do and giving us a lot of opportunities, whilst still having enough content for us to draw inspiration from. The song is very electronic and drum/bass heavy, giving it a unique sound and making it great to edit to







2. The Music Video
The idea for the music video is split between performance and concept. The performance will focus on the band and creating an image and identity for them, whilst the concept will relate to the song and the idea of promises being broken.

The Peformance
This will take place in a clean white room, well lit, with pale white and blue light. The two DJ's will be raised on platforms, playing on their decks, whilst the lead singer remains on the floor.
The group will be dressed in black - the DJ's in smart, cool suits, whilst still wearing their masks and headphones, whilst the female lead singer wears a sexy black dress, with tied back hair and striking make up.
The performance will all take place in this room, with a lot of fast paced editing and camerawork.


The layout of Chase and Status's performances will be similar to ours

The Concept
The concept will put each of the band members in a different situation, each with their respective partners. The band members will be dressed exactly the same as they are in the performance, but in very normal situations, such as at a dinner table or in the back of a car. Each situation will present the relationship in a negative way, with the partners emotions changing from happy to angry as the video progresses, until the band members leave their situations, get picked up in a car, and drive away. The final shot we see is of the cars number plate, with the band logo stuck over it, as the car drives off.
This is to show to the audience that our music genre is a source of fun and escape in an otherwise undersirable situation, such as a relationship going to shit, with promises that are hard to keep.



3. The Artist
Our artist is called !nflux.



Artist Name: Influx meaning an arrival or entry of large numbers of people or things. Chosen because it’s short, memorable, looks and sounds good. Has connotations of a gathering or massing of something, like a crowd or a build up on a song. It incorporates the X which is in the names of many dubstep artists.

In the band there will be three members - Female lead singer (Charley Packham), and two DJ's Red and Black (Adam Romo and Daniel Sheldon). The female lead singer will be the lead performer, whilst the DJ's identities remain anonymous, but their masks create a front. Overall, this creates a unique band identity, having enigma to create audience interest, but still having a strong identity to create a recognisable image.
The bands motif will be the headphones and the masks they wear, as the masks will have been personalised by them and will represent them in some way. They represent the club and rave scene, as they are a current band performing contemporary music, Dubstep/Drum and Bass.


The inspiration for the masks came from 'Hollywood Undead' who do a similar thing.



4.The Audience
We found that our audience could be categorised into 3 categories: Age, Gender and Genre.

Age: Our primary age group is 16-24 year olds because this is the age that has grown up with the discovery and development of dubstep. Also, this is the main age for becoming more independent and outgoing. Our secondary age group extends to 15-26, since this is really the limit for the age group where dubstep is popular. Also, you can get adults 30+ who still enjoy going to music festivals, concerts and clubbing, however this group is very niche.

Gender: Dubstep appeals to both males and females in our priamry audience, however in our secondary audiences mainly males are interested.

Genre: Of course, there are fans of the dubstep genre. Often, these fans like drum and bass as well due to the similarities in style and conventions of the genres.

Audience Demographics Profiles:

Name: Ben Kaye
Age: 20
Gender: Male
Occupation: University student in his second year - studying business management
Interests: He's an outgoing student, loves to go clubbing, partying and have a drink with his mates. He still thoroughly enjoys studying his degree course though. He regularly plays football for his university team and also goes to Powerleague to play football with his brothers and friends most weeks. Last summer, he went to Ayia Napa, a Greek "party" island, with his friends and felt an andrenaline rush when listening to DJs mixing dubstep and drum and bass tracks and dancing with and meeting girls. He particularly liked the music because the heavy beat and reverberations can be felt pulsing through your body, creating a euphoric and invincible sensation. He said that, "dubstep is like a legal high".

When I say dubstep, what do you think?
Chaos, craziness, colours, pure mental, clubs, an amazing time/night, strobe lights, drugs, alcohol & sex, current, RIGHT NOW! Subfocus, Magnetic Man, Skrillex, Ukf Bass Culture Concert


Name: Lauren Good
Age: 17
Gender: Female
Occupation: Year 13 at secondary school - studying art, english and politics for A levels
Interests: Very confident, outgoing with a strong, tight-knit group of friends, both boys and girls. She regularly goes to salsa dancing and has a passion for photography. Last summer, she went to Malia for a week with her best friends and never wanted to leave. She said "boys, best friends and dubstep / dance music is the best combination. Perfect Summer!"

When I say dubstep, what do you think?
DANCING! Incredible beat, boys, partying, clubbing, simply crazy, awesome, current, my iPod, mental, Flux Pavillion, Subfocus, Doctor P, UKF Bass Culture Concert.

In order to appeal to our audience, we would market the artist and the music in the following way.




5. The Ancillary Tasks
For the ancillary tasks, we will make an cover for the debut album, and a website that will be the hub of the marketing campaign.

Album Cover: Will have a black and white theme. The front cover will be white with influx in black in the top left corner and a picture of the band in the bottom right corner. The picture will be a high angle and shot of the band with the female singer at the front and the two faceless DJs behind. It will have a very simplistic look and the band will look like they are coming from the light.

On the inside cover will be one of each the faceless DJ’s on each side against a black background with possible light sound levels that you would find on a DJ mixer behind them. They could either be standing with arms crossed or playing on decks.

On the back will be a beauty shot of the female singers face along with all the relevant song information etc against a white background. The inside covers will be each of the DJ's, either similar beauty shots, or long shots of them behind their decks.

Website: The website will follow the same black and white colour scheme. It will have a very simplistic and modern colour scheme with shots of the members of the band all over it. It will have a link bar with links to Home, News, Events, Music, Video and Store.

The Home will have our debut video and specific news. One idea we would like to implement in the website is a remix competition - any member of the audience will be able to download the individual parts of the track and create their own remix.
The winners remix, judged by the audience, will then make a place on the next album and the winner will be publicized and endorsed by the band. The website will have lots of social networking opportunities with commenting and Facebook and twitter incorporated wherever possible. YouTube and UKF dubstep links will be on every page.




6. The Practicalities
The music video could be shot in a few shoot days - 1 day for the performance and 2/3 for the narrative performances.
The performance would be ideally shot in the seward studio as it has the best lighting facilities available to us. The narrative could be shot in Daniel's car, in a quiet car park (like that found in Forty Hall), in one of our houses and at a quiet bus stop.
In terms of casting we would use 2 out of the 3 group (Daniel and Adam), and Charley as our female lead singer, all of whom worked on the music video project last year and understand how to perform and lip synch.
As for the narrative, we would like to use Josh Pedro and Lauren Good, actors we know to be reliable, and another actor we have yet to confirm.







Problems that could arise could be the weather, for some of the outdoor shots. Setting up the performance in the seward studio would require a lot of prior planning to ensure it goes smoothly and looks good. We would also need to rehearse to ensure the performers feel a comfortable as possible and perform as well as they can.

Monday, 10 October 2011

Green Screen Testing

We went up to the Seward Studio (a new studio the school built) to try out the green screen, so we could test editing the infinite white. It was particularly important to test this because the infinite white would make up a lot of the performance and we would have to shoot everything in green screen, so we wanted to see how good it would look.

In the media department, we had two small green screens that were usually used for photography, and Daniel brought in a larger screen he owned. We set up in the studio, using lighting and a camera, but it was very difficult to get good shots as the green screens were too small.

We also decided to test out the 'faceless' idea, and so Adam painted his face green and we took some shots of him. The paint we used though was too dull, and overall the effect was not particularly desirable.



Upon capturing the footage and editing it in After Effects, we did not like the look of the final product. The screen was too small and so we would not be able to vary our shot types, and would not make for a very good final product. Similarly, the 'faceless' idea was not particularly successful, as the paint we used was strong enough and didn't produce a good final result.

Saturday, 8 October 2011

Production Meeting 4: Meeting with Ms. Blackborow

After further considering the idea of the wedding whilst constructing our treatment, we felt that the concept was not appropriate for our target audience, and flagged up this issue with Ms. Blackborow. She understood our concerns considering our target audience, and we suggested a new idea of 3 young couples in 'promise breaking' situations. She liked the idea, but we need further develop it, so that it can sustain a 3 minute music video.
She also suggested that we explore green screening, because we could then make the performance take place in 'infinite white', and we could remove the DJ's faces, rather than having masks, but it's just a consideration.

Thursday, 6 October 2011

Carol Vernallis: Feel Good



Feel Good - Modestep

1. Narrative
The music video to 'Feel Good', by the artist Modestep, has a very clever narrative I think, that progresses through the video and feeds into the performance at the end. It is more of a concept than a narrative - we see a girl getting a call and delivering a case to another man who pays her, in the style of a drug deal. The man takes the case into his office, opens it up, and everyone begins to dance. This same situation is played out in a few different scenarios, ultimately ending up with the girl taking the case to the Modestep performance that we see cut to throughout the video.



The concept plays on the line 'the music makes me feel good', as at the end of the video, it is revealed that within the case is actually a record player, that when the music plays, makes everyone feel good and want to dance.



Their is a mix of narrative and performance, mostly narrative though, and it is told through a montage style, but we still understand the progression through the video.

2. Editing
For this song, the video is undoubtedly edited to the music. The genre of Dubstep is very bass and drum heavy, providing for a very prominent beat that is great to edit to. The editing follows the tempo of the song - as the song is slow, the narrative editing reflects this, but as the song builds up and 'drops', the video cuts a lot faster, and there is a lot more happening.
The editing doesn't attempt to create a seamless narrative, it draws attention to the cuts and the change in the music and is foregrounded. The video plays around with speed a lot, slowing down certain shots to create emphasis, to then speed back up to hit a drop.



There are extreme jumps in time and space, extreme changes in pace, juxtaposed frames, and a lot of cutting with movement.

3. Camera Movement and Framing
In terms of framing, there are a lot of close ups and extreme close ups, particularly on faces. This is to capture a lot of the action that goes in the video, and assists in progressing the narrative. Examples of this can be the extreme close up of the mask in the beginning of the video - this is the bands motif and can be seen throughout all their videos.
There is also frequent cutting back to the master shot, so that the video effectively zooms in on little details, and zooms back out to the main picture. This framing style creates for an extremely effective music video.




The camera is almost never still, it is always moving. It moves in time to the beat of the music to give the audience a sense of being there, particularly in the performance scenes (for example 1:09 - 1:18).

4. Diegesis
The diegesis, the world of the music video, is very much a rave/club, it feels like a big party. There is a lot of repetition of this - the shots and the music often go back to the performance, which looks to be taking place in a rave. We get the idea that everyone is having a great time, everyone is happy, and for the audience, this provides a lot of escapism - fulfilling some of their needs and gratifications.



Reflections
I personally think this music video is brilliant, and in a way, will be a big source of inspiration. The way it's shot captures a lot of movement and action and is exactly what a rave feels like and is where the music would be played.
I also think the artist identity is brilliant, as this is one of the few dubstep artists that promotes the band, not just the music. They do this through their great performance - it is very energetic and cuts to all of them. I particularly like how they have a live singer and drummer, I think I will take a lot of inspiration from this.

Overview Analysis: Time



Time - Chase and Status

1. Institutions
This music video is for the Chase and Status song 'Time'. The song is from the album 'No More Idols', and is the fourth single to be released from the album. The music video is produced by the record label Mercury Records Limited, and they produce all the Chase and Status music videos. Like all of the Chase and Status videos, we rarely (if ever) see Chase and Status themselves, and instead see the featured artist, in this case Delilah. The video itself follows a household filled with domestic violence, an issue that is prevalent in todays society. This is conventional with the style of Chase and Status music videos, as they often contain dark themes and address harsh issues (another example of this is Let You Go).



In terms of technologies, the music video is shot simply, with no added special effects, making the video feel very real. This is important as the issue they try to address is very real and affects many people.

2. Forms and Conventions
The music video doesn't follow the typical conventions of a music video, as the visuals and lyrics are not very closely linked. The song itself is very obviously about a relationship that feels very one-sided, where the female is very dedicated to the male, but this is not reciprocated. So although the video doesn't literally reflect the music, it still connotes similar themes.
The video is mostly narrative, with very little performance. The extent of the performance is Delilah, sitting in a car, singing. Perhaps the video is produced in this way to not detract from the narrative. For music video's in general, Time break a lot of the conventions, as it is more like a short film than a music video. Having said that, when considered in relation to its genre Drum and Bass, it follows a lot of the conventions, as drum and bass/dubstep videos feature very little performance, and usually focus almost entirely on a narrative or a concept (again, Let You Go is an excellent example of this, and is typical of Chase and
Status).



3. Representation
In Time, because we see very little of the performers, we do not get a sense of their band identity or image, aside from the fact that they like to address issues that maybe aren't publicly spoken about.
Instead, the video focuses very much on the representation of men and women, and the relationships between them. In this, females are presented as very weak and powerless - they are victimised in the relationship by the male. This is shown by the mother figure, who is abused by her boyfriend/husband. We also get this impression from the teenage daughter, who suffers in silence from her oppressive step-father figure.




The male is presented as very powerful, as he keeps his female partner under control despite the horrific abuse. He is presented as agressive and is obviously the dominant one in the relationship.

4. Audience
The typical Chase and Status audience is young people; males and females between the ages of 16-24, however for this particular music video, I think the target audience is people that can relate to the situation of the characters in the video - people that also suffer from abuse.
I believe this because at the end of the video there is a logo and website for the group 'Refuge', a support group for those suffering from abuse.



Reflections
Having analysed Chase and Status in this way will help me when producing my music video, as our song choice is of the same genre to this, and will influence the type of video we make. I will probably focus on the idea of a narrative, rather than a concept, but I would like to include more performance. The difficulty with this is that Dubstep/Drum and Bass don't often promote the artist identity, they promote the music, so I will need to create a strong identity for my artist that I will be able to promote.

Wednesday, 5 October 2011

Production Meeting 3: Brainstorming Ideas

After suggesting my idea to Ms. Blackborow in an informal meeting, she flagged up some issues with the idea, and set us up with a new concept to think about. This evening we were brainstorming ideas as a group over Skype, in preparation for our proposal in a weeks time. We were exploring the idea of a wedding, and of a girl that's been left at the alter, with the 'promises' of the wedding vows being broken. We came up with the premise whilst in a production meeting with Ms. Blackborow.



It's still early days, but the ideas are coming together. In terms of an artist identity, we have still have a solid idea as Ms. Blackborow really liked it, and are still considering actors.

Looking at an Artists Website: One Direction


As part of our coursework task, we are to produce a website promoting our Artist, and in order to do so, we have analysed the website of up and coming boy band 'One Direction'. Although not winners of the X Factor competition, they have been highly successful in recent months, and have just released their new single 'What Makes You Beautiful'.

In particular, we looked at the possible ways an audience member can interact with the website, and all the possibe ways in which they could spend money.


Interactivity
The first thing we noticed upon visiting the website, is we are presented with a front page before actually getting to the main site.


This page is basically a large youtube video, where by clicking anywhere on the page will play the new music video for the single. Youtube provides a huge way for the audience to interact with the band and other fans, through commenting on the video, subscribing to the channel and sharing it with other people.




At the bottom of the page are links to share the video on Twitter and to 'like' it on Facebook. This social network integration is key on the website as it appears on almost every page.
On Facebook, you can share the video with your friends, which in turn leads to more commenting and liking and sharing. Similarly with Twitter, sharing the video allows it to be spread to anybody that see's the 'tweet', again leading to more sharing and discussion.

Upon Entering the main site, you are presented with a header of choices which lead to different sections of the website.



The homepage instantly gives further links to follow the band on Facebook, Twitter, Youtube and subscribe to an RSS feed. This is again an excellent way for the audience to interact with the band and other fans.
The website also gives the option to change languages, showing that the band are going for a global appeal.

Large images are seen on every page of the website down the right hand side, as well as at the bottom of each page, with the Facebook, Twitter and Youtube Logo's. These images link to the respective website for even more interactivity.






The Homepage is also the newsfeed, which displays the main stories. These stories all have links to Facebook and Twitter, again allowing for audience interaction, but they also have the option to comment directly on the story with an account that can be made on the website.




Making this account in turn leads onto the websites newsletter that can be subscribed to via email and SMS. The newsletter informs subscribers of the 1D news going on - album releases, tour dates, interesting stories etc, and is yet another way for the audience to interact.



One final big way that the audience can interact with the band is the events page. This is linked directly to Facebook, as Fb events are a commonly used way to invite people and distribute information. Facebook events are another way for audience members to interact with the band and each other, both before the event (discussing what it will be like, what they're looking forward to) and after (sharing photos and videos, afterthoughts).




Purchasing Opportunities
Throughout the website there are many opportunities to spend money, on both the band and merchandise. On the initial front page before the main site, you are presented with the music video and the opportunity to download the single digitally on iTunes.com or Amazon.com, or buy a hard copy from HMV.com
iTunes and Amazon are highly popular music sources that can lead to further pre-ordering of the whole album, thus spending more money.

On the main page, we are again presented with the opportunity to buy the single with a link on every page, just like the Facebook and Twitter integration. The shot of the band looking happy and friendly, and the text prompting the viewer to 'Buy it now!' make the single very desirable.


Another purchasing opportunity on the main page, is the option to buy tickets through the events page. This is a direct link to the bands seller, making it a trusted source and encouraging the audience to spend money willingly.

However, the best opportunity to spend money is the websites shop. The header links to an entirely separate website, onedirectionstore.com, and provides the audience with the opportunity to buy a variety of merchandise.



It is possible to buy all sorts of t-shirts, hoodies, posters etc, that can all be personalised to the audiences taste. For example, if the audience member particularly likes Harry, they can purchase a poster with him on. This creates a very personal experience for the audience, which can lead them to buy more on the website.



The shop website gives the user the option to change currency very easily, to four of the major currencies in the world. This again suggests that the band are being promoted on global scale, trying to gain as wide a reach as possible.



Reflections
Analysing this website has been of great use to me, as it shows what the key purposes of the website is - it is the hub of the entire marketing campaign. The way it incorporates and integrates social networking is what makes it highly successful as it makes it so easy to share with your friends, and spreads the band virally.
For me, this will be a key idea, as nowadays everybody uses social networking websites, and it will make it a great way to promote a debut band.
The website has also shown me the extent to which Web 2.0 can be used, and that I should explore the possible ways in which I could make my website more creative and appealing to the audience.


Monday, 3 October 2011

My Idea

0.01 – ‘ding’, first note, open on a close up of the female lead singer… ‘you got me so wild’
continue with beauty shots of her and the other band members.

The performance takes place in a white room, well lit, but not to the point where it looks sterile and clinical, it should just look clean and plain and the band should be the focus.
The reason for this is as the video progresses, the room should gradually get more and more wrecked, perhaps with the use of paint all over the walls and floors – red and black paint, fitting with the choice of colours – until the point where the room looks very different. This can show some sort of progression, from the clean and calm of the original room, to the now broken down chaos of the room at the end, reflecting the break down in the relationship.

THE NARRATIVE BIT
The narrative will focus around a couple and their relationship (obviously). At the very beginning of the video, during the build up of the song, we see a vase type thing, filled with flowers, flying through the air, and hitting a wall in a house, all in slo mo. We don’t see anything else apart from that, creating some sort of interest as to what is going on. All this is cut between shots of the band. I think the band should be the main focus of the first part of the song, and the first drop should focus almost entirely on them and the room their in to show the progression and the change. During the drop/skrillex bit, there will be loads of quick cuts and cool editing.

We then have from 1.36 to 2.58 to do this next bit of narrative.
Second Verse
When we return to the verse, we are introduced to our two characters, a guy and a girl (for the sake of it, Harry and Sally). The two are sitting on a sofa, watching some tv, in each others arms looking happy, they are affectionate to one another. The guy then gets a text, from another girl, a provocative text saying something along the lines of ‘when are you gonna come round again baby ;)’ from a different female. From this, we obviously get an idea that he’s not a faithful guy. Sally see’s the text and reacts, being a bit like ‘what the is that?’, but Harry shrugs it off and tells her its nothing, and kisses her and takes her back in his arms, Sally still looks unsure though.
This obviously will have no sound, but we’ll get the idea of what’s going on. This will still be cut with the band, but to a lesser degree.

We then see Harry and Sally walking down a high street/a road with shops, and they see a guy selling roses. Harry stops to buy Sally a few – the same flowers that we see flying across the room at the beginning of the video. She looks happy and kisses him and they continue to walk on, but as they do so, they walk past another girl who Harry makes eyes with and we get the impression this is the girl that text him (for arguments sake, we’ll call her Sophie). Sally see’s Harry looking at Sophie and pulls away from him and walks away, but he runs to catch up.

The final scene is Sally coming home. We see her come through the front door, and look around a bit, but then she stops because she can hear something. She puts down her keys and walks back into the living room, where she see’s Harry and Sophie making out.
At this point, 2.59, she switches. She goes and grabs the vase with the flowers off the table, chucks them at the couple – maybe she then walks up and pulls the hair of Sophie? Maybe she just shouts a bit and runs out of the room. She grabs her keys, runs out of the house, leaving the front door open, jumps in her car and drives off. The music ends on a final ‘ding’, perhaps showing that she is finally triumphant and free of Harry.

All the while through this narrative there will be cuts to the band performing, particularly in the skrillex bits.

So with this idea, we have all our cool slow motion at the beginning, we have the symbolism of the flowers, we have progression with the band, (also, I really think we should have a drummer in the band, as well as the lead singer and the two dj’s, as we can some cool shots of him and its just something extra).